Our Story
The Well® was established in Atlanta Georgia in 1996 as a dynamic branding firm for clients seeking an alternative to traditional marketing service providers. We are a team of marketing professionals with proven expertise ranging from strategy to creative development to copywriting and website optimization. We are anxious to please and hungry to excel for a different kind of client.
Our extensive backgrounds include the branding, promoting and publicizing of:
- Hospitals, physician groups/practices, medical specialty companies,
- Architects, kitchen designers, builders,
- Financial institutions, financial products,
- Christian ministries, churches, schools, non-profit organizations, and more.
Our Perspective
- A logo, advertisement, brochure or website is just one part of the bigger picture of branding.
- To effectively establish and grow a business, you need a marketing strategy that ultimately drives the creative strategy.
- You can't manage what you can't measure - accurate, forward- looking data must drive the marketing strategy and plan.
- Marketing should be treated as an investment in top line growth and its ROI should be managed as aggressively as the company's bottom line profitability. .
Trust-Based Philosophy
Our passion for marketing and communications match the energy level of today's entrepreneurial companies. We are driven to see our ideas and efforts drive measurable results for our clients.
We firmly believe business becomes more meaningful when built on trusted relationships. As such, our team shares a healthy respect for each other's talent, experience and skill. This pays off with dynamic marketing recommendations, powerful creative executions and excellent service. You'll find our commitment to detail guides the momentum necessary to make your marketing a success.
Our success is built upon four time-tested principles: Integrity, Passion, Commitment and Loyalty. Surround yourself with people who understand those principles.