The Well ® Marketing Communications | Robert Worley

L E A D E R S

Surround yourself with people who understand your business and know how to promote it. After carefully listening to your goals and analyzing your data, The Well ® will develop the right strategy to communicate what is most important about your company to your target audience. With the proper strategic focus in place, we develop powerful, creative messages and images. Our team consists of accomplished business veterans. There are no rookies here.

Robert Worley
Founder / Creative Director

Robert Worley’s role as simplifier, organizer, long-term planner, and image builder has proved instrumental in many marketing successes. Founding The Well ® in 1996, Robert created the ideal opportunity to utilize his creative talents and leadership skills to help others achieve. Branding. Re-Branding, Starting, Expanding --- he has handled and resolved many challenging assignments for Hospitals, Specialty Physician Groups, Financial Services, Consumer Services, B2B and more.

Sample highlights of his 25-year career account experience include: Bradley Memorial Hospital, Sleep Sciences and its national network of sleep disorder centers, Cobb Hospital, Crawford Long Hospital of Emory University, SAFE Recovery Systems, FabriGuard, Metaugus, Acura, Oldsmobile, and of course, the growing roster of reigning Well ® clients. Before The Well ®, Robert was Vice President of The Latimer Agency / Marketing, Advertising and Public Relations.

CORE COMPETENCIES
• Creative Concepts and Message Development
• Web Development with Search Engine Optimization
• Account Strategy and Campaign Management
• Media Planning and Placement

EDUCATION
Graduated magna cum laude from the University of Georgia with a Bachelor of Arts degree in Journalism and Mass Communication.

STRATEGIC PARTNER TEAM

Steve Lee / Catalyst Marketing Communications

Steve Lee leads his dynamic firm, Catalyst Marketing Communications, to exciting results. Since 1992, Steve and Robert have functioned through various entities as a proven creative team on a long, diverse list of accounts.

Catalyst specializes in creating dynamic designs for:

Annual Reports
Billboards
Book Designs
Brochures
Catalogs
Direct Mail
DVD/CD Graphics
Event Creative
Fundraising Campaigns

Logos
Letterhead Kits
Magazines
Newsletters
Point of Sale
PowerPoint
Print Ads
Proposal Design
Retail Packaging

Sales Support Materials
Seminar Creative Kits
Signage & Displays
Trade Booths
Video and CD Graphics
Web Flash Animations
Web Banner Ads
Web Sites
And More

Key Catalyst team members include:

Graphic and Web Designer, Dennis Hughett
Dennis’ creative talent always makes a strong impression. An advocate for function and design, his knowledge and command of web design and the latest tricks therein will amaze.

Printing Coordinator and Production Manager, Deborah Gibson
Deborah makes value and quality control come alive time and time again. Her service level cannot be matched.

CORE COMPETENCIES:
• Art Direction and Graphic Design
• Printing and Production Management

Ben Bowden / Bowden Consulting
Technology Director

As technology director for The Well ®, Ben Bowden specializes in harnessing the power of sophisticated technology to enhance the impact of marketing programs. Using a combination of web development and organizational techniques, communications technology and database organization and administration, Bowden helps ensure that clients’ marketing efforts are not only creative, but also manageable and measurable. He specializes in Search Engine Optimization techniques to help clients get the most from their web-based marketing programs.

For more than 20 years, Ben has excelled at providing information technology consulting that provides concise definition and analysis of system requirements, efficient software implementation, Internet applications and professional project management. Using an exceptional ability to understand and interpret key business issues, Ben brings an exciting perspective to accounts of The Well ®. His consulting experience before The Well ® includes SunTrust, BellSouth, Mead Paper, Rutt of Atlanta, Directo, Columbus Medical Center, St. Francis Hospital, Doctor’s Hospital, and Physician’s Group, Inc.

CORE COMPETENCIES:
• Database Analysis
• Marketing Reporting Systems
• Website Architecture and Database Applications
• Search Engine Optimization

Robin Goodfellow / Goodfellow & Company
Creative Director / Special Projects

For more than 30 years, Robin Goodfellow has written and helped produce numerous award-winning TV spots and print campaigns for a wide variety of national and regional accounts. Robin specializes in developing sound creative strategies and inventive campaigns. If you’ve lived in the South for anytime at all you have seen and heard his special touch in the following account sectors:
Telecom: BellSouth, Real Yellow Pages, BellSouth Mobility
Financial: SunTrust
Real Estate: New Homes America, The Preserve at Sharp Mountain
Food & Beverage: Coca-Cola, KFC, Chick-Fil-A, QuickTrip, Citrus World
Sports & Amusement: PGA Tour Radio, Six Flags
Consumer Goods and Services: Hot Shot, Flowers Industries, Rollins Protective Services

CORE COMPETENCIES:
• Creative Concepts and Message Development
• Copy writing
• Art Direction and Graphic Design
• Production Management

EDUCATION
Robin has a Bachelor of Science degree in Business Administration from the University of North Carolina, and a Master of Arts degree in Communications (Broadcast / Film) from American University.

J. Burton Gruber, CPA / Gruber & Company
Business Consultant

J. Burton Gruber has more than 35 years of successful business and accounting experience. During his career, Burton was the motivating force behind many start-up business ventures that have gone on to establish themselves as household names. Highlights include Wolf Camera (15 years of service from inception), the Original Great American Chocolate Chip Cookie Company (8 years of service from inception) and many such others.

Presently, Mr. Gruber and his staff oversee a large group of clients (including some on an international level) that are in need of his personalized supervision and daily attention. Burton is a specialist in general accounting, tax planning, business start-ups/ expansions and investment opportunities. Providing a sincere, personal touch, he counsels his clients for both professional and personal matters.

CORE COMPETENCIES:
• Mergers and acquisitions
• Business expansions
• Start-up Consulting

EDUCATION / PROFESSIONAL ASSOCIATIONS AND ACCOMPLISHMENTS
A Georgia State University graduate, Burton has been a practicing Certified Public Accountant in Atlanta since 1971. During that time, he has remained an active member in good standing of the American Society of Certified Public Accountants and the Georgia Society of Certified Public Accountants. He is also a recent member of the Society of Certified Senior Advisors and the International Who’s Who of Professionals.

SUPPORT TEAM
As you might imagine, we have built an impressive rolodex of additional resources over the years -- everything under the sun from public relations freelancers to production companies to research companies. Rest assured we have either worked with or know where to find whomever or whatever we need to make things happen for you.

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