Leaders
Michael Sinclair
Strategic Planning and Growth Strategy
A brand and customer strategy specialist, Michael's career has focused on helping owners and leaders of B2B companies identify and capture new streams of revenue through the use of hard truths in the form of scientific, practical marketing insights. He has unique expertise in mentoring non-marketers (private equity owners, engineers, operations, general management, and sales leaders) to harness the power of marketing strategy to improve business results.
Michael's work has helped his global clients realize hundreds of millions in organic growth, by leveraging a deep understanding of the market dynamics, customer buying drivers and competitive strengths that can be leveraged to sell more products and services. His clients span many industries, including medical devices, bathroom fixtures, packaged food and food ingredients, beverages, and many more.
Previously Michael was with the Zyman Group, a leading marketing strategy consulting firm that helps Fortune 500 companies identify and realize revenue growth from their businesses and brands. Michael was formerly Marketing Director for CIBA Vision (Novartis) and held positions with Morgan Stanley and American Financial early in his career.
Core Competencies
- Organic Growth
- Marketing Analysis and Insights Development
- Marketing Research and Perception Analysis
- Strategy Development
- Marketing and Business Planning
- Organization-wide Implementation
Education
Michael received his MBA in Marketing and Entrepreneurship from the Terry College of Business at the University of Georgia and his BS in Computer Science from the Ohio Institute of Technology.