Current News

New Clients in the Fold

Halcyon Southeast, LLC, a capital consulting firm based in Atlanta, GA. has hired The Well® to develop graphic identity package, positioning, website, secure extranet and collateral materials.

Sinclair Partners, LLC a marketing strategy and growth consulting firm based in Atlanta, GA has hired The Well® to develop a website. Sinclair serves as a key strategic partner with The Well®.

The Starfish Partnership, LLC a C-level leadership coaching and strategic advisory firm based in Atlanta, GA has hired The Well® to develop a website and marketing materials.

A few of our recent highlights include:

• Development of a Graphic Identity Package for Hearthside Food Solutions, a food co-manufacturer in Kentwood, MI.

• Development of Website, Web Marketing and Presentation Materials for Que-N-View, a barbeque event catering service in Sandy Springs, GA.

• The completed launch of Tower Tax Credits, LLC, a company dedicated to maximizing the advantages provided to developers and other users of tax credits in Housing, Historic Energy and Environmental (or Green) and Entertainment arenas. So far, we provided name, graphic identity, letterhead package and initial website.

• The completed re-branding of J. Burton Gruber CPA to Gruber & Company. So far, we provided a new graphic identity, letterhead package and website. Gruber has since merged with Waddell, Smith, Magoon and Freeman, LLC and remains a key advisor to The Well®.

• The completed development and launch of the Peachtree Ironmen website for the Peachtree Presbyterian Church Men's Ministry in Buckhead Atlanta.

Here are some other suggestions to inquire about:

Special Initiatives

Persimmon Creek Vineyards is a northeast Georgia mountain boutique winery producing estate grown Rieslings, Merlots, Cabernet Francs and Seyval Blancs. Persimmon Creek needed to protect their initial investment in an all Flash website. We converted selected key sections to HTML, edited text and tags to include crucial keywords, increased their search engine rankings, and provided the capacity for the client to make their own updates where needed. We also helped them with PR projects and recently helped them launch their in-house e-newsletter program.

Lighting Associates is a commercial, industrial, sports and architectural lighting sales agency that counsels and serves the design community, electrical wholesalers, and contractors throughout North Georgia. We re-designed their existing site, edited text and tags to include crucial keywords, improved their search engine rankings and provided the capacity for the client to make their own updates where needed.

Jere Bowden is a nationally known high-end kitchen and bath designer that needed to showcase a wonderful portfolio. www.jerebowden.com is a great case of taking what is there in a well-established brand and making it sing. We took the client's existing graphic identity and key messaging elements and then planned and developed an easy-to-navigate, search friendly web presence. The site plan, titles and crucial keyword phrases and text have been carefully researched, written and optimized against Jere Bowden's key competitors. The website now outranks those competitors in the major search engines and, not surprisingly, generates site traffic that produces qualified leads.

Start-Ups
Stateside Capital specializes in pooling together state tax credits into managed funds that enable investors to reduce taxes on their state of Georgia income. Our branding work for them is helping them successfully sell a complex financial product. Once again, we provided business consulting from the very conception and naming of the company, and we produced:
• Market positioning and key messaging development
• Graphic identity and letterhead package
• An easy-to-navigate, search friendly web presence
• Collateral materials
• Electronic brochure on a business card-sized disk
• PowerPoint Presentations
• Strategic sponsorship recommendations
• News coverage from local, regional and national press
They have now placed well over $100 million in Georgia housing tax credits funds. We were pleased to brand and serve this leader in the state tax credit industry.