The Well ® Marketing Communications | branding campaigns, expansions, start-ups, special initiatives

P O R T F O L I O

The Well ® can tailor a personal presentation for you from scores of branding campaigns, special initiatives and projects that feature compelling concepts executed throughout graphic identities, websites, PR, broadcast, print, outdoor, collateral, direct mail and so much more. One conversation and we can pull together what you need to see!

Here are some recent suggestions to inquire about:

Expansions

Catalyst Faithworks Capital Campaign Network, is a leading provider of non-profit capital campaign materials for churches, stewardship consultants, church architects and church builders nationwide.

The Well ® provided:
• Organizational consulting for their overall corporate naming hierarchy
• Creative consulting for the corporate identity
• Market positioning and key messaging development
• Website development and search engine optimization
• Public relations launch complete with media training

These efforts are best represented through:
• Their new "mothership" website www.catalystfaithworks.com,

Start-Ups

Stateside Capital specializes in pooling together state tax credits into managed funds that enable investors to reduce taxes on their state of Georgia income. Our branding work for them is helping them successfully sell a complex financial product. Once again, we have provided business consulting from the very conception and naming of the company, and we have now produced:

• Market positioning and key messaging development
• Graphic identity and letterhead package
• An easy-to-navigate, search friendly web presence www.statesidecapital.com
• Collateral materials
• Electronic brochure on a business card-sized disk
• PowerPoint Presentations
• Strategic sponsorship recommendations
• News coverage from local, regional and national press

They have now placed well over $100 million in Georgia housing tax credits funds. We are pleased to brand and serve this leader in the state tax credit industry.

Special Initiatives

Persimmon Creek Vineyards is a northeast Georgia mountain boutique winery producing estate grown Rieslings, Merlots, Cabernet Francs and Seyval Blancs. Persimmon Creek needed to protect their initial investment in an all Flash website. So far, we have converted selected key sections to HTML, edited text and tags to include crucial keywords, increased their search engine rankings, and provided the capacity for the client to make their own updates where needed. We have also helped them with PR projects and recently helped them launch their in-house e-newsletter program.

Lighting Associates is a commercial, industrial, sports and architectural lighting sales agency that counsels and serves the design community, electrical wholesalers, and contractors throughout North Georgia. We re-designed their existing site, edited text and tags to include crucial keywords, improved their search engine rankings and provided the capacity for the client to make their own updates where needed.

Jere Bowden is a nationally known high-end kitchen and bath designer that needed to showcase a wonderful portfolio. www.jerebowden.com is a great case of taking what’s there in a well-established brand and making it sing. We took the client’s existing graphic identity and key messaging elements and then planned and developed an easy-to-navigate, search friendly web presence. The site plan, titles and crucial keyword phrases and text have been carefully researched, written and optimized against Jere Bowden’s key competitors. The website now outranks those competitors in the major search engines and, not surprisingly, generates site traffic that produces qualified leads.

Contact The Well
Let our experience make a difference for you.

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