We cater to tightly held family-owned and private businesses.
Their brands are often an extension of their owners. Day after day, business is personal to them. Instead of focusing on immediate stockholder return, they are free to focus on four core areas:
The Core Four
On occasion, they face market situations that dictate the challenge of change. We are typically referred in or brought in as trusted stewards to ensure that their thinking and messaging still accurately supports “The Core Four.”
We have convinced clients to do things they would have never done otherwise. Things that have worked. We have also talked them out of doing things that would never work. Our instincts have been sharpened through experience.
The key has always been on honing in on why people do what they do. It’s less about what they are, where they live, etc., it’s more about why they decide to choose what they do. Reach them with compelling messages that appeal to the their “why”, and you have gold.
Why choose us?
Why choose us?
We lead people through change, providing creative solutions that clients don’t see coming.
Over and over again, we have analyzed situations and made recommendations way beyond the expected communications aspect. These situations fall into four distinct categories:
Established Companies That Need Rebranding
Perhaps a long-established company realizes that they simply don't have the time or internal skillsets to properly position and market the company anymore. The leaders want someone who can hold their hand and guide them through the steps they know they need to make – yet never seemed to do themselves. We help them salvage the best of the existing brand equity while providing a jumpstart to revival.
Merging and Emerging Companies That Need Rebranding
It's TIME. Two companies merge. Someone neutral is needed to referee the culture change and to develop the resultant messaging needed so the new venture can sing in harmony. The merging principals want someone who can determine the best of both sides, yet forge a compelling way forward that stimulates excitement throughout the new organization.
Startups That Need Branding
Several people leave their original companies to create something new. One has vision and can sell. One can organize and manage. One can handle the numbers. Each want the new company to look larger than it is from very start. We tell them, "You can grow into BIG. You can't outgrow SMALL." Then, we listen intently, extract their enthusiasm, and provide the inspiring platform they need for the road ahead.
Branded Companies That Need Advice
A company has invested wisely in a branding process. Their Brand Standards are set and secured as Intellectual Property both in the marketplace and on the balance sheet. However, something is amiss in the field. Their marketing tactics could stand fresh pairs of experienced eyes.
Highlights included helping:
a national Glide-out shelving company redefine its branding and improve lead generation for its franchisee system
ShelfGeniean award-winning builder finally find his definitive name and branding
UPPERCUT Homesa financial services startup grow to $50 million annually within three years before being acquired
Stateside Capital, now Churchill Stateside Groupan industrial lighting agency and a design lighting firm navigate through the culture change and brand redefinition of a successful merger
Lighting Associatesa national lighting distributor refine its branding in the right direction
E. Sam Jonesa large metro plumbing services company redefine its branding before being acquired
Plumbing Expressa skilled tooth-maker launch a high-end dental lab network
Adar Dentala rural city and county come together to forge its first comprehensive tourism campaign
Griffin+Spalding Business & Tourism Associationa Historical Society re-define its mission and brand
griffinhistory.coma medical specialty practice grow from two to 29 locations within five years
Sleep Sciencesa financial services startup grow to breakeven status within fifteen months
Tower Tax Creditsa regional hospital thwart a hostile corporate take-over, then go on to increase utilization for Advanced Surgical Services, Advanced Diagnostic Imaging, Trauma Care, Women's Center through comprehensive advertising campaigns
Bradley Memorial Hospital
THE WELL® features a talented team of brand consultants and true experts in the disciplines of consulting, branding and production.
Along the way, we have produced a powerful track record of successes through a strong ability to focus thought, form strategy, and then create. We instinctively know how to listen and then respond creatively to exceed needs, often in unexpected ways. Asking the right questions in the right order, we draw on knowledge from previous successes before deploying our creative communications skills. Please enjoy a tour of our website. Branding firms and advertising agencies can be very different.
We can help you
All Services
Communicate Effectively
Our goal is to help you tell your story in the most compelling way, using your unique competitive advantages.
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The Industries we serve
Design/Construction
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View Non-Profits WorkWhat our clients say
What our clients say
“The Well helped guide us out of an Intellectual Property pickle and onto safe, higher ground where we had control of a more exciting name and brand.”
Ben Burney
Owner, Uppercut Homes
Dick Morrow
President, Morrow Industries
“Robert convinced me to go in a direction I would never have thought of in a thousand years.”
Mitch Michalak
President, Tower Tax Credits
“This is my fourth different company that has benefited from THE WELL. Talent, consistency and trust go a long way.”