A long-standing, local historical society hired THE WELL® to re-define its mission and brand. After substantial competitive and aspirational research, we recommended to “UN-MERGE and RE-INVENT” current branding with separate approaches to the impactful Society and its historic House. It was quite a moment, and it was approved. We provided New Website Site Chart/Design/Content for the client to update, Graphic Identities and Message Hierarchies for each key entity, Letterhead Package for each, Collateral/Direct Mail for each, even consulted to help produce the perfect, elegant road sign out front. The Society re-assumes its true place in the community. The House became easier to market for events.
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