Stateside Capital (now a subsidiary of Stateside Churchill Group LLC), specialized in pooling together state tax credits into managed funds that enable investors to reduce taxes on their state of Georgia income. They hired THE WELL® to do ALL marketing consulting, branding and production for the endeavor. Deliverables included market positioning and key messaging development, graphic identity and letterhead package, an easy-to-navigate, search friendly web presence, collateral materials, electronic brochure on a business card-sized disk, PowerPoint presentations, strategic sponsorship recommendations, news coverage from local, regional and national press. They have now placed well over $300 million in Georgia housing tax credit funds.
← Return To Case Histories
