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The Well ® Marketing Communications is an agency of marketing professionals near Atlanta, Georgia, who know how to listen, think and then respond strategically and creatively to meet your needs. Our firm understands that the best positioning and communications are by-products of truth.
Your truths. The hot points that make a difference to your customers and prospective customers -- the reasons customers come back or inquire in the first place. Success requires validating that truth, and then packaging it together in effective creative executions and communications. That's what we do.
Our goal is to help you tell your story in the most compelling way, using your unique competitive advantages. In today’s market place, a bold and clear voice is more important than ever, for as Winston Churchill said, "When the eagles are silent, the parrots begin to jabber."
You, and everything you want to achieve, inspire us. Let us bring out your best and let it shine for all to see. If you need to jumpstart your brand, let us help you breathe new life into it. If you are preparing for a critical initiative, merger, or spin-off, let us help you succeed. Our clients over the years have been in those shoes. We thank them for walking our way.
Today, our core account strengths lay in the Healthcare, Consumer Services, B2B, Food, Financial Services and Christian/nonprofit sectors. However, chances are our collective experience will allow us to venture into almost any sector required. After all, nothing works better than knowledge and experience.
Please enjoy a tour of our website. Branding firms and advertising agencies can be very different.
Thank you in advance for the opportunity to serve.
Robert Worley
Founder, Creative Director
The Well ® | Marketing Communications, Inc.
Our goal is to provide strategy and creative elements that tap your unique competitive advantages to communicate in the most compelling way.
Don’t Cut, Invest!
At The Well ®, proper planning and stellar execution convert marketing dollars from an expense into an investment. Don’t follow the herd and cut marketing at the first hint of trouble. Now is the time to overtake the competition and take charge of your future.
Many of our clients came to us:
- with many ideas, but lacking clarity on how to make it happen
- with dreams, but lacking vision and focus,
- seeking growth but lacking the budget to attract and/or keep a large advertising agency's attention, or
- reeling from a bad experience - having been under served and over-billed by a consultant or agency.
If this sounds familiar, then go a different route where creative ideas flow, service is over-delivered and account energy keeps growing and growing. Look into The Well ® for the strategic focus, creativity, and marketing response like no other agency that you have never experienced.
Full Service, End-to-End Approach
After carefully listening to your goals and inspiration, we gather the information we need to thoroughly assess your market opportunities, define target audiences and competitive positioning, and devise the appropriate marketing strategy and measurements.
A robust strategy is only as good as its execution, so we then detail a plan and a budget, develop and produce compelling creative concepts, and implement the recommended elements of the plan.
Service Offerings
Please check our Consulting, Branding, and Production offerings, and then ask us about our Performance Optimizer tool for more inspiration.
The Well was established in Atlanta Georgia in 1996 as a dynamic agency for clients seeking an alternative to traditional marketing service providers. We are a team of marketing professionals with proven expertise ranging from strategy to creative development to copywriting and web optimization. We are anxious to please and hungry to excel for a different kind of client.
- Our extensive backgrounds include the branding, promoting and publicizing of:
- Hospitals, physician groups/practices, medical specialty companies,
- Architects, kitchen designers, builders,
- Financial institutions, financial products,
- Industrial products, B2B products and services,
- Christian ministries, churches, schools, non-profit organizations, and more.
______OUR PERSPECTIVE _____
- A logo, advertisement, brochure or website are just one part of the bigger picture of branding.
- To effectively establish and grow a business, you need a marketing strategy that ultimately drives the creative strategy.
- You can’t manage what you can’t measure - accurate, forward- looking data must drive the marketing strategy and plan.
- Marketing should be treated as an investment in top line growth and its ROI should be managed as aggressively as the company’s bottom line profitability.
___TRUST-BASED PHILOSOPHY___
Our passion for marketing and communications match the energy level of today's entrepreneurial companies. We are driven to see our ideas and efforts drive measurable results for our clients.
We firmly believe business becomes more meaningful when built on trusted relationships. As such, our team shares a healthy respect for each other’s talent, experience and skill. This pays off with dynamic marketing recommendations, powerful creative executions and excellent service. You’ll find our commitment to detail guides the momentum necessary to make your marketing a success.
The Well ® features a talented team of true experts in all disciplines of marketing management and execution, who know how to listen and then respond creatively to meet your needs.
We always look for unexpected ways to exceed the marketing and communications needs of our clients. Along the way, we have produced a powerful track record of successes through a strong ability to focus, form strategy, and then create.
Please e-mail us about your needs today.
info@lookintothewell.com
— PLEASE NOTE —
Due to the scope of implementation we normally encounter, few new assignments are less than $3,000.
"Thank you for your magic on our website. I am SOOO appreciative of your help!! Thank you!!!!!!!!!!!!!"
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"We really appreciate all the work The Well has done for us to get our company off the ground."
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"The Well's previous success in marketing tax credits was instrumental in our commitment. Their message crafting and image building is crucial to the launch of our company." Rick Beacham, President |
“This is my fourth different company that has benefited from The Well. Talent, consistency and trust go a long way."
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"The Well really helped revitalize our website. The ability to update it ourselves now is a great convenience."
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“Our new website has already
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Consulting – Vision Planning, Market Analysis, Audience Definition, Perception Assessment, Competitive Assessment, Growth Opportunity Assessment, Strategic Planning, Positioning Recommendations, Primary Research Coordination
Branding - Business Naming, Creative Strategy, Graphic Identity Development, Creative Positioning and Campaign Concept Development, Communications Planning
Campaign Production - Website Development and Retrofits, Collateral Production, Print/ Broadcast/Interactive Production, Retention and Referral Programs, Promotions and Special Events, Ongoing Account Management, Special Projects.
Robert Worley
Founder, Creative Director
Robert Worley is a proven, results-oriented marketing communications leader with an effective ability to manage and motivate communication teams -- a relationship specialist who maximizes his management skills and creative talents to help others achieve.
For over 25 years he has cherished the role of simplifier, organizer, long-term planner, and brand builder for primarily tightly held partnership or private corporation clients in expansion mode. Steeped in consumer services, B2B, healthcare, financial services, non-profit and faith based initiative sectors, Robert is a solid strategic thinker and problem solver who has repositioned challenged brands, led expansions of existing companies and created communications vision for startups. He possesses a strong ability to interpret research and strategic plans, then formulate sound strategies that drive differentiated brands. His instinctive talent to develop creative concepts and compelling messages remains his driving force.
CORE COMPETENCIES:
Consulting: Communications planning and research, team leadership and supervision, ongoing account management, special projects, business development
Branding: Business/product/service naming, corporate identity development, concept/message development
Campaign Production Management: Website development and retrofits (with application of core SEO principles), advertising, collateral, special events
EDUCATION:
Robert graduated magna cum laude from the University of Georgia with a Bachelor of Arts degree in Journalism and Mass Communication.
Michael Sinclair
Strategic Planning and Growth Strategy
A brand and customer strategy specialist, Michael’s career has focused on helping owners and leaders of B2B companies identify and capture new streams of revenue through the use of hard truths in the form of scientific, practical marketing insights. He has unique expertise in mentoring non-marketers (private equity owners, engineers, operations, general management, and sales leaders) to harness the power of marketing strategy to improve business results.
Michael’s work has helped his global clients realize hundreds of millions in organic growth, by leveraging a deep understanding of the market dynamics, customer buying drivers and competitive strengths that can be leveraged to sell more products and services. His clients span many industries, including medical devices, bathroom fixtures, packaged food and food ingredients, beverages, and many more.
Previously Michael was with the Zyman Group, a leading marketing strategy consulting firm that helps Fortune 500 companies identify and realize revenue growth from their businesses and brands. Michael was formerly Marketing Director for CIBA Vision (Novartis) and held positions with Morgan Stanley and American Financial early in his career.
CORE COMPETENCIES:
- Organic Growth
- Marketing Analysis and Insights Development
- Marketing Research and Perception Analysis
- Strategy Development
- Marketing and Business Planning
- Organization-wide Implementation
EDUCATION:
Michael received his MBA in Marketing and Entrepreneurship from the Terry College of Business at the University of Georgia and his BS in Computer Science from the Ohio Institute of Technology.
Ben Bowden
Director of Technology
Ben leads his high tech firm, Bowden Consulting, to remarkable results. Since 1989, Ben, Steve and Robert have worked successfully as a creative team on a long, diverse list of accounts. Ben specializes in developing secure and inventive programming solutions for all types of businesses. Bowden’s extended team members include five Designers/Programmers whose technical expertise is unmatched for web design and extends into enterprise system implementation. They have developed and maintained production applications running in a number of different environments including, Apache, IIS, and J2EE.
This impressive team has developed applications ranging from basic informational websites to enterprise database applications including ecommerce, intranets and extranets.
CORE COMPETENCIES:
- Website Design, Programming and Optimization
- Extranets and Intranets
- Database Management Systems
- Software Development and Implementation
- System Integration
Steve Lee
Creative and Production Services
Steve Lee leads his dynamic firm, Catalyst Marketing Communications, to exciting results. Since 1992, Steve and Robert have functioned through various entities as a proven creative team on a long, diverse list of accounts.
Our dynamic graphic design team produces exciting results. Their work has encompassed virtually every form of communications art, including print ads, billboards, brochures, direct mail, point of sale, newsletters, trade show displays, corporate identity packages and broadcast. Their technical expertise in digital production yields limitless creative possibilities that maximize quality and usefulness. High energy and enthusiasm characterize their work.
Catalyst specializes in creating dynamic designs for:
| Annual Reports | LogosSales | Support Materials |
| Billboards | Letterhead Kits | Seminar Creative Kits |
| Book Designs | Magazines | Signage & Displays |
| Brochures | Newsletters | Trade Booths |
| Catalogs | Point of Sale | Video and CD Graphics |
| Direct Mail | PowerPoint | Web Flash Animations |
| DVD/CD Graphics | Print Ads | Web Banner Ads |
| Event Creative | Proposal Design | Web Sites |
| Fundraising Campaigns | Retail Packaging | And More |
Key Catalyst team members include:
Graphic and Web Designer, Dave Fingerlos
Dave’s creative talent roars time and time again. He just flat out rocks.
Graphic and Web Designer, Dennis Hughett
Dennis’ creative talent always makes a strong impression. An advocate for function and design, his knowledge and command of web design and the latest tricks therein will amaze.
Printing Coordinator and Production Manager, Deborah Gibson
Deborah makes value and quality control come alive time and time again. Her service level cannot be matched.
CORE COMPETENCIES:
- Art Direction and Graphic Design for Print, Web and Interactive
Printing and Production Management
Robin Goodfellow
Creative Director / Special Projects
For more than 30 years, Robin Goodfellow has written and helped produce numerous award-winning TV spots and print campaigns for a wide variety of national and regional accounts. Robin specializes in developing sound creative strategies and inventive campaigns. If you’ve lived in the South for anytime at all you have seen and heard his special touch in the following account sectors:
- Telecom: BellSouth, Real Yellow Pages, BellSouth Mobility
- Financial: SunTrust
- Real Estate: New Homes America, The Preserve at Sharp Mountain
- Food & Beverage: Coca-Cola, KFC, Chick-Fil-A, QuickTrip, Citrus World
- Sports & Amusement: PGA Tour Radio, Six Flags
- Consumer Goods and Services: Hot Shot, Flowers Industries, Rollins Protective Services
CORE COMPETENCIES:
- Creative Concepts and Message Development
- Copy writing
- Art Direction and Graphic Design
- Production Management
EDUCATION:
Robin has a Bachelor of Science degree in Business Administration from the University of North Carolina, and a Master of Arts degree in Communications (Broadcast / Film) from American University.
J. Burton Gruber, CPA
Business Consultant
J. Burton Gruber has more than 35 years of successful business and accounting experience. During his career, Burton was the motivating force behind many start-up business ventures that have gone on to establish themselves as household names. Highlights include Wolf Camera (15 years of service from inception), the Original Great American Chocolate Chip Cookie Company (8 years of service from inception) and many such others.
Presently, Mr. Gruber and his staff oversee a large group of clients (including some on an international level) that are in need of his personalized supervision and daily attention. Burton is a specialist in general accounting, tax planning, business start-ups/ expansions and investment opportunities. Providing a sincere, personal touch, he counsels his clients for both professional and personal matters.
CORE COMPETENCIES:
- Mergers and acquisitions
- Business expansions
- Start-up Consulting
EDUCATION / PROFESSIONAL ASSOCIATIONS AND ACCOMPLISHMENTS:
A Georgia State University graduate, Burton has been a practicing Certified Public Accountant in Atlanta since 1971. During that time, he has remained an active member in good standing of the American Society of Certified Public Accountants and the Georgia Society of Certified Public Accountants. He is also a recent member of the Society of Certified Senior Advisors and the International Who’s Who of Professionals.
S I T E M A P
Site Map for www.lookintothewell.com
The official website for THE WELL® | Marketing Communications
Located in Marietta, Georgia near Atlanta
06.16.09
HOME - Mission and Overview of THE WELL® | Marketing Communications
SERVICES - Listing of core competencies of THE WELL® | Marketing Communications
- Branding
- Consulting
- Campaign Production
LEADERS - Background on the principal consultants at THE WELL® | Marketing Communications
- Robert Worley
- Catalyst Marketing Communications: Steve Lee / Steve Fingerlos / Dennis Hughett / Deborah Gibson
- Ben Bowden
- Robin Goodfellow
- J. Burton Gruber
NEWS - Current news from the THE WELL® | Marketing Communications. “The Newswell”
PORTFOLIO - Representative work of THE WELL® | Marketing Communications for business expansions, startups and special initiatives
- Financial Services
- Health Care
- B2B
- Consumer Services
- Faith Based Organizations
CONTACT US - THE WELL® | Marketing Communications
CLIENTS - Client testimonials for THE WELL® | Marketing Communications
The Well ® | Marketing Communications, Inc. appreciates individual concerns regarding privacy on the Internet. In general, anyone can visit www.lookintothewell.com without revealing personal information. To the extent that a visitor supplies personal information to The Well ® | Marketing Communications, Inc. via the Internet, we may use this information to improve our site and the services we offer in addition to responding to any particular requests of our site visitors. We do not, however, share this information with others outside the firm and will remain committed to respecting your privacy.
The information contained in this website is provided solely for the general interest of clients and friends of The Well ® | Marketing Communications, Inc. and should not be construed as proposing any type of transaction. The Well ® | Marketing Communications, Inc. assumes no liability or responsibility for any errors or omissions in the content of this website. The Well ® | Marketing Communications, Inc. provides links as a public service. Information contained in these pages is not intended as, and should not be taken as, marketing communications advice. The use of the information provided in these pages should not be taken as establishing any contractual or other form of agency-client relationship between The Well ® | Marketing Communications, Inc. and the reader or user of this information. Certain links on this site lead to resources located on servers maintained by third parties over which The Well ® | Marketing Communications, Inc. has no control. The Well ® | Marketing Communications, Inc., therefore, makes no representation concerning (and expressly disclaims any liability for) the content, accuracy or any other aspect of the information contained on such servers.
PLEASE NOTE: While we would like to hear from you, please understand that merely contacting us does not create an agency-client relationship. We cannot become your agency or represent you in any way unless (1) we know that doing so would not create a conflict of interest with any of the clients we represent, and (2) satisfactory arrangements have been made with us for representation. Accordingly, please do not send us any information about any matter that may involve you unless we have agreed that we will be your agency and represent your interests and you have received a letter from us to that effect (called an "letter of agreement"). The best way for you to initiate a possible representation is to call us. If and when you receive an engagement letter from us, you will be our client, and we may then exchange information.